David Bockhahn Rasmussen

From cognition to code — user-centric digital product leadership in practice.

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About Me

With more than ten years of Product Management experience across pharma, finance, insurance, and energy, I bring both strategic depth and behavioural insight to digital leadership. My background in cognition helps me turn empathy into execution; creating solutions that work for people, not just processes.

Experience

Sep 2024 - Present

Principal DCT Partner, Patient Technology, Novo Nordisk

Digitising clinical trials. Exploring new digital tools and aligning cross-functional workstreams to integrate technology into clinical research.

Pharmaceutical Industry Digital Strategy Project Management Value Measurement GxP Vendor Management
Jun 2023 - Aug 2024

Product Manager, Patient Technology, Novo Nordisk.

Responsible for an ecosystem connecting patients, devices, and study teams; led three SCRUM teams and built a user-insight process that shaped the product roadmap.

Pharmaceutical Industry Product Trio App development iOS app User Insights Web Portal
May 2022 - May 2023

Senior Product Manager & Team Lead, Platform, Dawn Health.

Headed the product vision for the company’s SaMD platform. Team Lead for the Platform design team, where we established the user research practice, incl. regular usability testing and exploratory studies.

Digital Health SaMD iOS Android User Insights Leadership Product Exploration
Nov 2020 - Apr 2022

Digital Product Manager, Digital Engineering & Services, Haldor Topsoe.

Responsible for the customer portal. Worked with new digital services, driving concept development, self-service features. Facilitated internal design-thinking initiatives.

Engineering and Energy sector App development iOS app User Insights Web Portal Agile Project Management
Aug 2015 - Oct 2020

Product Manager & Team Lead, value proposition and solutions, Nordea.

Led the Digital Value Proposition team responsible for digital innovation and strategy for Private Banking across the Nordics, uniting business and IT to deliver a seamless client experience and new digital value propositions.

Banking sector Value Proposition Design Digital Strategy User Insights Leadership Agile SAFe
Sep 2012 - Jul 2015

Digital Communication Developer, Brokerage Solutions, Nordea.

Worked on digital strategy, UX, and content for Nordea’s trading platforms, driving online learning and video concepts to improve the customer experience.

Communication User Insights e-learning Video Concept Development Vendor Management
Jan 2012 - Aug 2012

Web Editor & eBusiness Coordinator, Marketing & eBusiness, ihi Bupa / Bupa International.

Developed and maintained company websites and coordinated digital campaigns and new online solutions with internal and external partners.

Website Communication Marketing User Insights SoMe Vendor Management
Sept 2011 - Dec 2011

Online Communication Executive, Marketing, ihi Bupa / Bupa International.

Created digital customer journeys and content for expat and health guides, strengthening the company’s online presence and engagement.

Website Communication Marketing User Insights SoMe Customer Journey mapping
May 2008 - Aug 2011

Student Assistant, Marketing & HR, ihi Bupa / Bupa International.

Supported marketing and HR innovation projects, optimising internal idea processes and creating digital health content.

Innovation Communication HR Idea Generation

Skills

Product Management
Digital Strategy
AI Curious
Product mindset
Leadership
Innovation
User Insights
Jira
Azure Devops
SAFe
Agile
Stakeholder Management
Design Thinking
Product Exploration
ChatGPT
Stitch
Claude.ai

AI Projects

This website was designed, developed and updated with the help from ChatGPT, Claude.ai and Stitch. More projects and language selection to come.

Get In Touch

I'm currently open to new opportunities and collaborations. Feel free to reach out via email or connect with me on Linkedin.

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