David Bockhahn Rasmussen

From cognition to concept and implementation — user-centric digital product leadership in practice.

Contact Me
Profile

About Me

Strategic advisor and transformation leader with 15 years advising organizations on digital strategy, operating model design, and organizational change across pharma, banking, and energy, including 10 years of hands-on product management experience.
Grounded in Cognitive Science, I bring both strategic depth and behavioural insight to digital leadership. I translate strategic vision into executable roadmaps, governance structures, and organizational capabilities, turning empathy into execution and ensuring solutions work for people, not just processes.
Proven ability to leverage behavioral insights to navigate matrixed organizations, influence change at all levels, and deliver results across cultures and time zones in virtual environments.

Experience

Jun 2023 - Present

Product Manager & Track Lead, Patient Technology, Novo Nordisk.

Digitising clinical trials. Exploring new digital tools and aligning cross-functional workstreams to integrate technology into clinical research. Responsible for an ecosystem connecting patients, devices, and study teams; led three SCRUM teams and built a user-insight process that shaped the product roadmap.

May 2022 - May 2023

Senior Product Manager & Team Lead, Platform, Dawn Health.

Headed the product vision for the company’s SaMD platform. Team Lead for the Platform design team, where we established the user research practice, incl. regular usability testing and exploratory studies.

Nov 2020 - Apr 2022

Digital Product Manager, Digital Engineering & Services, Haldor Topsoe.

Responsible for the customer portal. Worked with new digital services, driving concept development, self-service features. Facilitated internal design-thinking initiatives.

Aug 2015 - Oct 2020

Product Manager & Team Lead, value proposition and solutions, Nordea.

Led the Digital Value Proposition team responsible for digital innovation and strategy for Private Banking across the Nordics, uniting business and IT to deliver a seamless client experience and new digital value propositions.

2008 - 2015

Earlier career

Digital Communication Developer, Nordea Brokerage Solutions (2012-2015)
Various digital roles, ihi Bupa/Bupa Denmark (2008-2012)

Skills

Product Management
Consultancy
Digital Strategy
User & Behavioural Insights
Digital Transformation
Product mindset
Leadership
Innovation
AI Curious
Jira
Azure Devops
SAFe
Agile
Stakeholder Management
Design Thinking
Product Exploration
ChatGPT
Stitch
Claude.ai

AI Projects

This website was designed, developed and updated with help from DAIvid - my AI enhanced product management alter ego. More projects to come.

Release Notes 🥳

Version 1.1: Danish language support.

Get In Touch

I'm currently open to new opportunities and collaborations. Feel free to reach out via email or connect with me on Linkedin.

Socials